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Samsung Night Effect

 Samsung Night Effecrt Discontinued
23rd September 2008
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If you like the words Emporio Armani slapped all over your phone, then the Samsung Night Effect is for you. If you don't.. well, the Samsung Night Effect isn't for you.

Perhaps we're being a bit simplistic, but the thing is that the Night Effect glows in red, green or blue displaying the logo on one side.. and then it's on the back (where it conceals a speaker), and also a little more discretely on the front. The idea is said to be inspired by a Tokyo skyscraper.

Mobile Gazette readers might remember that this is not the first time that Samsung have partnered with Armani. A year ago, both companies announced a dinky little touchscreen phone that enjoyed some success. This time, Samsung have dropped the "Giorgio Armani" label and have gone for the more youthful (and cheaper) "Emporio Armani" tag. No, we're not fashion victims, we just looked it up.

 Samsung Night Effect We would dearly like to be able to tell you that the Samsung Night Effect was some overhyped piece of rubbish with a trendy logo plastered all over it. Annoyingly, the Samsung Night Effect looks rather good.

Ignoring the label, the Night Effect is designed to be a multimedia phone. It comes with dedicated media keys (down the opposite side from the Armani label), a music player that can handle MP3, AAC (and variants) and WMA audio, plus an FM radio. The Night Effect has a standard 3.5mm audio socket. Internal memory is 120MB (which is about enough for one or two albums) and the standard sales package includes a 1GB memory card. The Night Effect can also play back a variety of video types including WMV and MPEG4. There's a customisable user interface, web browser, email client and RSS reader plus a variety of specially selected ringtones.

 Samsung Night Effect It's not all about music, the Samsung Night Effect has a 3 megapixel autofocus camera plus a secondary video calling camera. The 2.2" 240 x 320 pixel display uses Samsung's hybrid AMOLED technology which is meant to give more vivid colours. Underneath everything else, the Night Effect is a quad-band GSM phone with 3G and HSDPA high-speed download support, which is pretty nifty for a fashion phone.

The casing has a brushed metal effect, and the handset itself is quite tall and slim at 115 x 47 x 12mm. There are also some rubbery bits and reinforced glass to try to make sure that your phone survives its first outing. Overall, the Night Effect looks pretty good.. apart from the Armani labels, perhaps.

If you want to know what kind of market this is aimed at, Samsung say: "We are very confident that NIGHT EFFECT will redefine the mobile experience of the fashion conscious, young professionals. Welcome to a creative vision that transcends the boundaries between fashion and technology, ushering in the new era of high tech-chic." Yuck. Perhaps we'll wait to see if Samsung come up with a Blue Harbour range in the future.

Still, it looks like a pretty decent music phone and if you're young and trendy enough then you might want to know that Samsung say that the Night Effect will be available in major European countries from November, with South-East Asia and the Middle East to follow before the end of the year.

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Samsung Night Effect at a glance


Q4 2008


GSM 850 / 900 / 1800 / 1900 + UMTS 2100




240 x 320 pixels


3 megapixels


Medium monoblock
115 x 47 x 12mm



Memory card:










Battery life:

Not specified


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