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Giorgio Armani - Samsung Mobile

 Giorgio Armani - Samsung Mobile Discontinued
25th September 2007

Nothing goes out of fashion as quickly as high fashion, and the clumsily named Giorgio Armani-Samsung Mobile demonstrates this.

Buy the Samsung

Armani phone

UK Only

In this case, the trend-setter was Apple with the iPhone. It certainly wasn't the first touch screen device on the market, but it definitely caught the public imagination with its minimalist design and slick interface.

 

Suddenly we saw a rash of devices from other manufacturers who revealed that they too had touchscreen mobiles. First was the LG PRADA, followed by the HTC Touch, Samsung F520, Neonode N2 and a whole rash of things from Chinese manufacturers we've never heard of.

So, this latest fashion-following phone is the Giorgio Armani-Samsung Mobile which we'll abbreviate for the time being to "GASM". Functionally very similar to the LG PRADA, the GASM is an 85 gram touchscreen device with a 2.6" 320x240 pixel display in 262,000 colours. There's a 3.2 megapixel camera with flash on the back, microSD expandable memory and stereo Bluetooth. The GASM's multimedia player can cope with MP3, WMA, AAC, MPEG4 and H.263 files. One interesting feature is the "VibeTone" haptic feedback which gives tactile feedback when you touch the display (similar to the RAZR2). From what we can see of the interface, it does seem to be designed to be easy to use with a finger.

 Samsung Armani Phone (back) This is not a 3G device, nor does it have WiFi. It does support EDGE data in addition to GPRS, so if you have access to an EDGE network then it might be a bit less miserable to use when web surfing. It's a tri-band 900/1800/1900 GSM device, so don't expect to see it in the US.

 

It's a very compact phone, measuring 88 x 55 x 10.5 mm which is the same footprint as a credit card. The small size is perhaps the GASM's saving grace - it's much smaller than most of the competition and only the tiny Neonode N2 beats it in terms of size. This should at least give the GASM some "wow factor". Samsung currently have a good reputation when it comes to build quality, so expect the GASM to be a well made device.

Samsung's absurd self puffery in its press release says that "it is anticipated that the Giorgio Armani - Samsung mobile phone will quickly achieve an iconic status". We seriously doubt that. But if you're looking for an impressively compact touchscreen phone and you can live with its limitations, then the GASM should be available from November 2007 in certain retailers and Armani stores. No price was available at the time of going to press.

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Giorgio Armani - Samsung Mobile

Available:

Q4 2007

Network:

GSM 900/1800/1900

Data:

GPRS + EDGE

Screen:

240x320 pixels, 262k colours

Camera:

3.2 megapixels

Size:

Credit-card sized
88 x 55 x 11mm / 85 grams

Bluetooth:

Yes

Memory card:

microSD

Infra-red:

No

Polyphonic:

Yes

Java:

Yes

Battery life:

Not specified

 

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