It takes two to Twango
You've probably never heard of Twango,
unless you're Nokia or the people who just sold it to
them - but Nokia are hoping to use Twango to carve out
a slice of the user-generated contact market and compete
head on with the likes or Flickr
According to the Wall
Street Journal, the deal is worth "less than"
€70m / $100m which is a little vague, but assume that
the figure is certainly tens of millions of dollars.
User generated content is the big thing
at the moment - we recently looked at the Samsung
L760 "YouTube" phone and devices such
as the Nokia
N73 can already upload directly to Flickr. Buying
Twango will allow Nokia to create a service that photos,
video clips and audio can be uploaded to - and that
content can be made available on a mobile phone, or
a PC or Mac.
we looked at the SGH-L760,
we said that the potential ease-of-use was the key thing.
If Nokia can make it really easy to share
multimedia with their phones, then there's a good chance
that it will appeal to customers.
In principle it looks good.. but in
reality Nokia are paying Twango for technology, not
for the existing visitors to Twango.com. According to
Twango gets only around 40,000
US visitors per month (rank 55,000 globally), Compete
says around 51,000
US visitors monthly. In fact, Twango attracts slightly
less visitors than Mobile Gazette according
to these Alexa
stats.. and we can tell you that nobody is likely
to offer us tens of millions of dollars any time soon
It would have been much more impressive
if Nokia has spent a stack of cash on something we'd
heard of - but as it is, Nokia will need to take the
technology from Twango and push it very hard to consumers.
If the technology is good enough and Nokia can promote
it hard enough then we suppose that it's possible that
Twango could be the next YouTube. In any case, Nokia
seem to think that it's worth a try.
Nokia's plan is to announce the future
shape of the Nokia/Twango service some time next year,
so don't expect to see any changes soon. A full FAQ
about the takeover is available here.
just to be boring, we pull in around 380,000 unique
visitors per month only 9% of which are from the US.
Yes, we know that Alexa stats need to be taken with
a pinch of salt. And we would be very happy to consider
multi-million dollar cash offers, the closer to $100m
the better. And we're sorry about the awful pun in the