Available
now 4th September 2009
Presumably announced to a fanfare of whale song
and the whiff of joss-sticks, this preview of the Sony Ericsson
Xperia Pureness shows an intriguing device combining classic
Sony Ericsson design with transparent panels to make a very distinctive
looking phone.
The full horror of the press release can really
only be experience by reading the full thing:
Today at a business update meeting, Sony Ericsson showed
the new Xperia™ Pureness, a simple design phone which brings
together beautiful craftsmanship and the concept of “talk, text,
time - a holiday from technology”. The Xperia™ Pureness
will be officially launched in November 2009 through selected
retail distribution channels in key cities around the world.
The handset was shown to media attending an event to launch
Sony Ericsson’s new brand direction where the company also confirmed
its alignment under the Sony make.believe brand message.
Xperia™ Pureness approaches the mobile phone as a work
of art rather than technology. The company’s designers
aimed to sculpt an object of design that reflected the purity
of water and a sense of calmness when not in use.
More details on Xperia™ Pureness will be available when
the phone launches in November 2009.
Pretty silly stuff, we think. But the phone looks nice.. although
we have a feeling that this will be really very expensive, whenever
it does actually reach the shops.
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