Sony Ericsson K770i
Discontinued 15th August 2007
Sony Ericsson have been doing very well
in sales recently - last Christmas they hit the number
one spot in some European markets, ahead of Nokia. The
reason for this was their strong line-up of Walkman
and Cyber-shot handsets - and the Sony Ericsson
K770i is the latest in this long line of phones,
due to hit the market this autumn.
The Sony Ericsson K770i is a lightweight
3G phone, coming in at 95 grams and just 14.5mm thick.
There's a 3.2 megapixel camera with flash and autofocus,
plus a 1.9" 240x320 pixel display.
Because
it's a Cyber-shot branded phone, the K770i comes with
more than just a camera. There's a built-in "photo
fix" application for helping to adjust those pictures
that just didn't quite come out correctly. Plus the
K770i has stereo Bluetooth, FM radio, Memory Stick
Micro expandable memory (256Mb included in the box),
a multimedia player, an email client, web browser
and RSS reader. If you're familiar with previous Cyber-shot
branded phones, then you'll know what to expect.
Sony Ericsson are quoting an astonishing
10 hours talktime when used on GSM, but this drops down
to 2.5 hours when used on a 3G network. Standby time
in either mode is a maximum of 16 days which is impressive.
t appears to be a good phone,
but apart from the slightly peculiar 1970s style brown
colour there's very little that makes the K770i stand
out from the increasingly crowded range of Sony Ericsson
phones. There are a lot.. really a lot of Cyber-shot
and Walkman phones in the range and Sony Ericsson are
in danger of stretching the brand too far. Yes, a 3.2
megapixel camera with autofocus and flash is pretty
good, but the K810i
and K850i
are much better imaging phones and are far more worthy
of the "Cyber-shot" branding.
Still, the K770i is unlikely to disappoint,
with it's compact frame and unfussy good looks.
Just don't expenct people to go "wow" when
they see it - the K770i is far too understated to be
a head-turner. Sony Ericsson say that the K770i will
be available in selected markets from the autumn.
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Sony Ericsson
K770i at a glance
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Available:
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Q3/Q4
2007
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Network:
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GSM
900/1800/1900 + UMTS 2100
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Data:
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GPRS + UMTS (3G)
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Screen:
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240x320 pixels, 262k colours
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Camera:
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3.2 megapixels
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Size:
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Medium
monoblock 105 x 47 x
15mm / 95 grams
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Bluetooth:
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Yes
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Memory
card:
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Memory Stick Micro
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Infra-red:
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No
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Polyphonic:
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Yes
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Java:
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Yes
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Battery
life:
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10 hours talk / 16 days standby
(2G) 2.5 hours talk /
16 days standby (3G)
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