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Samsung Tobi (Samsung GT-S3030)

 Samsung Tobi Discontinued
14th November 2008

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The Samsung Tobi is a fun phone aimed at "pre-teens and young adults", according to Samsung. It is a quite basic but attractive device that weighs only 85 grams, but it comes in a variety of different colours, and each phone has three different themes and a customisable back cover.

Before we look at the Samsung Tobi in more detail, we have to raise this question: is marketing a mobile phone at children actually a good idea? A recent report published by The Daily Telegraph raises questions about the increasing amount of electromagnetic radiation that children are exposed to, and explains that they could be more at risk than adults. Professor Lennart Hardell says that he believes that children under 12 should be banned from using mobile phones altogether.. and yet, the Samsung Tobi is specifically aimed at that market. The UK's Department of Health has a leaflet called Mobile Phones and Health [PDF - Adobe Acrobat Reader required] that gives guidance on mobile phone use for children.

 Samsung Tobo (Samsung GT-S3030)Samsung are marketing the Tobi as a safety aid though - it has an "SOS call" and "SOS message" function plus a "Fake Call" trick that Samsung haven't fully explained. Samsung have made some effort in the materials used to remove toxic materials and potential allergens.

There are three unique animated themes on the Samsung Tobi: Monster, Snowman and Ocean World. This reminds us a little of the old Siemens Emoty handset from a few years back. There is also a changeable back cover, including a see-through panel which can be used to display a favorite picture or photograph.. something that we have also seen before in the Nokia 3200. The Samsung Tobi can play back MP3, AAC and WMA audio files and has two built-in games: Brain Challenge and Tetris Mania.

The display is a 1.9" panel which Samsung describe as "QCIF", which is 176 x 144 pixels, which is unusual. On the back is a 1.3 megapixel camera. The Samsung Tobi has 15MB of internal memory which can be expanded up to 8GB using a microSD card. The Tobi has Bluetooth 2.0 and USB 2.0 connectivity too.

You can buy the Samsung Tobi in one of six slightly startling colour variations: Sweet Pink, Bright Orange, Oasis Blue, Loyal Blue, Apple Green and Snow Silver. Samsung say that the Tobi / S3030 should launch in November in the UK and Italy, with other European Countries, the CIS and China following later. There will even be a dedicated website at tobi.samsung.com (not yet available) where new content and games can be downloaded. We don't know exactly how much the Tobi will cost, but we imagine that it will be fairly inexpensive.

You can see more of the Samsung Tobi in the gallery.

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Samsung Tobi (Samsung GT-S3030) at a glance


Q4 2008


GSM 900 / 1800 / 1900


Not specified


176 x 144 pixels


1.3 megapixels


Lightweight slider
95 x 45 x 18mm / 85 grams



Memory card:







Not specified



Battery life:

Not specified


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