Motorola's Muddle - the Motorola SLVRlite
Discontined (launched Motorola L2 and L6)
11th March 2005
Prepare to be confused.. because Motorola
certainly are. At this year's CeBIT, amongst a raft
of other handset they announced the SLVRlite V270 and
SLVRcam V280. Or is it the SLVRlite V280 and SLVRcam
V270. Not even Motorola's own press materials are consistent
- and press releases are published and then vanish.
We believe that the handset on
the right is called SLVRlite V270, and the one on the
left the SLVRcam V280. However, according to this
document from Motorola it isn't.. but GSMArena's
specs for the V270
are pretty comprehensive and we'd sooner trust them
than Motorola's muddled PR department.
Essentially, these two handsets are
two very slimline units at just 11mm thick and around
85 grams. The V280 (that's the phone on the left.. we
think) has a VGA resolution camera. The other one doesn't.
Both phones have Bluetooth, MP3 playback and an email
client and push-to-talk, according to GSMArena.
But really, if Motorola can't get the
name right, then nobody else will. Motorola SLVRlite
V270 is an incredibly long winded and confusing name
that blows Motorola's naming convention out of the water.
No.. it's not really the same as the SLVR,
it's just a very thin handset. It's not a clamshell,
although V-series phones typically are (apart from the
SLVR). And if the RAZR is a V3, SLVR is V8 and PEBL
V6, why on earth are these handsets called V270 and
We feel that Motorola have tried to
cash in on the strong product identity of the RAZR and
come up with a muddled product line that will probably
cause their brand more harm than good. Why buy a high
end handset like the SLVR when you can be a cheap one
like the V270? And try explaining the different between
a SLVR, SLVRlite and SLVRcam in a retail environment
and it's likely to be a frustrating experience.
to our newsletter for more news on