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LG Optimus Series

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 LG Optimus One and Optimus Chic 13th July 2010

Mobile phone marketing these days increasingly revolves around sub-brands and friendly sounding names rather than numbers, and the latest incarnation of this came when the LG GT540 suddenly sprouted the "Optimus" name, and then LG decided to apply this new Optimus sub-brand to a whole series of different Android phones.

The LG Optimus One, or to give it it's full title the LG Optimus One with Google™ is.. well, it's hard to say really because all LG say is that it "features and connects seamlessly to the world according to Google™. Its ability to connect effortlessly to Google’s Android Market™ delivers an unfiltered and genuine smartphone user experience. Also, a convenient user interface and diverse multimedia options ensure a mobile environment that makes this device one of the easiest to use on the market." The stupidly long name competes head on with the very wordy Sony Ericsson XPERIA X10 Mini Pro, which isn't really something to be proud of.

For the LG Optimus Chic the blurb says that it "caters to fashion aficionados with its tasteful design incorporating soft and smooth lines. The handset’s sleek curves set a new standard for smartphone design, challenging the perception that advanced Android devices need to appeal to a hardcore tech crowd to gain widespread acceptance."

Probably what our readers really want to know is that both the Optimus One and Optimus Chic will run Android 2.2 out of the box. You might like to know what the technical specifications and availability are too.. but LG are doing their annoying trick of only releasing a small amount of information at any one time. We guess that as these are Android phones then they will do the usual Android things, one of the few hard facts that we have is that they have 3.8" touchscreens and an OMAP 3630 processor.

 LG Optimus Z Perhaps a bit more interesting is the upcoming LG Optimus Android tablet due.. well, sometime.. of which LG are saying "LG’s tablet will deliver vastly superior performance than other similar devices currently on the market while still managing to be thinner and lighter than competing devices". Obviously setting out to rival the iPad, LG's offering will probably compete with other similar devices from Samsung and Dell.

Korean customers can look forward to the LG Optimus Z, again due sometime in the future. To add complication, LG brands its Korean phones as "Cyon", so this would be the LG Cyon Optimus Z. The Optimus Z has.. well, again we don't know, but it's an Android phone so we suppose that it's not going to be a complete surprise.

LG say that they hope to launch 10 Android devices by the end of the year, but if they all have the same black slabby looks as these three Optimus phones, then their range is going to look something like a monumental masons exhibition.

Apparently LG's aim in this explosion of devices is to offer consumers a choice: "At LG, we believe in providing the public with many different choices because unlike the users of some of our competitors’ phones, our customers are not all alike." Clearly a dig at Apple, LG's comments overlook the fact that Apple is doing very nicely with a limited product range.. although we suspect that at least LG will be able to get the antennas to work properly.


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