HTC Steps Out of the Shadows
15th
June 2006
HTC is well known in the industry as
the manufacturer of a huge number of Windows smartphones,
often sold under operator brands or the i-Mate or Qtek
brands.
It's a little-know fact that HTC actually
own the Qtek brand, and they have decided now
to phase out the Qtek name and brand future devices
with HTC. They've even designed a spiffy new logo to
reinforce the branding. HTC will continue to supply
devices to other partners, and they'll still distribute
handsets through the same channels as Qtek.
This is a good move by HTC as their
old branding strategy led to confusion: when a product
was initially launched there would be some buzz about
it under the "HTC" name, but some of that
was lost when it was rebranded as a Qtek. This move
should enable HTC to step out of the shadows and get
the recognition it deserves for being an innovative,
leading-edge mobile device manufacturer.
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