Google announces Android and the Open
Handset Alliance - but no Gphone
5th
November 2007
In the UK, the Fifth
of November is a traditional time for fireworks,
so perhaps it is apt that Google decided to launch a
couple of rockets of its own, with the announcement
of the Open Handset Alliance (see website)
and the Android platform. Many people thought
that Google would be announcing it's own rival to the
iPhone,
but the rumoured "Gphone" was really just
a rumour after all. In reality, Google's announcement
is much closer to our
prediction this spring.
The Open Handset Alliance (OHA) [logo
pictured right] consists of a number of very
high-profile companies. Involved are the handset manufacturers
HTC, LG, Samsung and Motorola, along with technology
firms Intel, Broadcom, Marvell (who manufacture Xscale
processors), Qualcomm, SiRF (GPS products), carriers
T-Mobile, Telefonica, Telecom Italia and Sprint, plus
Google and eBay and a variety of other partners.
Noticeably missing from the line-up
are Nokia and Microsoft, and these two omissions
bring us to Android. This isn't just an operating
system - the Linux-based Android platform also consists
of a "middleware" layer to make it easier
to write applications and have them work with each other.
Software components can be swapped in and out, and Android
is designed to make it possible for small-scale developers
to write their own programs to run on an Android-capable
handset. This also means that Android competes directly
against Microsoft's Windows Mobile operating system,
and the Nokia-led Symbian platform.
It's
not the first time that this approach has been tried
- the OpenMoko
Neo1973 is also designed to be an Linux-based open
software platform, and OpenMoko even encourage hardware
modification of their handsets. And it's worth pointing
out that the approach that the Open Handset Alliance
have taken is almost the exact opposite of Apple's tightly
controlled iPhone device.
Google is definitely one of the leading
partners, but what exactly is in it for them? Google's
motivation is probably twofold - one is to challenge
arch-rival Microsoft (and to a lesser extent, Nokia)
in the mobile operating system arena. The other is to
create a platform that Google can easily build its own
ad-supported applications on - essentially as we
thought when the rumours first started.
Android-based devices are likely to
be quite a way off.. the Open Handset Alliance will
be previewing the Android developer's kit later this
month, and the first devices may well be launched sometime
in the second half of 2008. Of course, that's an age
away when it comes to handset design, and Android may
well find itself competing against the forthcoming Nokia
touchscreen phones and maybe even the iPhone 2. Who
knows?
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