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BlackBerry Torch 9850 / 9860 |
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At first glance, the BlackBerry Torch 9850 and 9860 devices look like a standard black slabby smartphone that you might find running Android. But of course this is a BlackBerry, and it runs the latest version of RIM's proprietary BlackBerry OS, called BlackBerry 7.
This version of the BlackBerry Torch is one of three new devices running BlackBerry 7 along with the already announced BlackBerry Bold 9900 and the new BlackBerry Torch 9810. BlackBerry 7 is a much needed update to attempt to bring the BlackBerry user interface up to the standards that customers expect having seen rival Android and iPhone devices. Whether or not this will be successful remains to be seen - the recent BlackBerry 5 and 6 OSes were a pretty poor attempt to spruce up an obviously archaic user interface.
All the usual smartphone features are here, including GPS (with BlackBerry Maps), an accelerometer and compass, microSD expandable memory plus 4GB internal flash, Bluetooth and WiFi support. Software includes a web browser, email client and of course BlackBerry devices are well known for excellent email support. There's a comparatively modest software library available for BlackBerry handsets, although not a patch on the range available for Android or the iPhone.
RIM are competing with a mass of Android handsets head-on, although realistically they are unlikely to get customers to ditch their Droid and move over to a Torch. However, it could stem the flow of customers to rivals, especially in the US, as the Torch 9850 and 9860 offer many of the advantages of rival smartphones but with the familiar BlackBerry environment.
RIM say that the Torch 9850 and 9860 should be available later this month from carriers around the world. No guidance was given on price, but we would expect the handset to retail for around €500 to €550 at launch. |
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