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BenQ-Siemens to close European arm

 BenQ-Siemens 28th September 2006

BenQ has announced the effective closure of it's European operations, picked up from Siemens at the end of last year, putting up to 3000 jobs at risk throughout Europe. Funding to BenQ Mobile GmbH will cease and the company will file for insolvency in the very near future, according to an official press release.

BenQ is citing continued losses at the BenQ-Siemens subsidiary to blame, and although it has developed a wide range of rather good handsets during 2006, sales have been poor as the BenQ-Siemens brand has struggled to compete against more established rivals.


BenQ's takeover of the Siemens business was only sealed last year, and the BenQ-Siemens brand itself was launched in January 2006.

 BenQ-Siemens range Although BenQ intends to continue operating the BenQ-Siemens brand from Asia. BenQ say that the impact on other operations is still being evaluated, but it's clear that the loss of the ex-Siemens design base will severely impact the appeal of the brand.

At Mobile Gazette, we have been very impressed with the way BenQ-Siemens was shaping up during 2006 with a range of attractive and innovative handsets, a much more impressive effort than Motorola's minimal efforts. But it appears that BenQ do not want to sink any more money into this operation, and the potential synergy that might have created a new Sony Ericsson has been lost. We think this is a shame, but we understand that the losses in BenQ's mobile division have been enormous.

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