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2014 in Review. 2015 Predictions. |
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If you want to predict what a high-end smartphone will look like in 2015, take a high-end smartphone from 2014 and everything faster, bigger or give it a higher resolution. Manufacturers will continued to add NFC despite there not being a real use, but wireless charging may well go into a decline after failing to break through into the mainstream market.
Smartwatches will remain a niche and slow-selling product, but when the Apple Watch comes up there will be a brief resurgence of interest, but 2015 will not be the year of wearables. The big shock this year was the disappearance of Nokia. Well... sort of. If Microsoft can continue the innovation and quality that Nokia were showing then it should continued to consolidate its position, however the Microsoft brand is deeply unsexy and work needs to be done on this.
BlackBerry has survived against all the odds in 2014, although it it a much smaller company than it was. Losses are beginning to come under control, and BlackBerry are beginning to reconnect with their fans. Perhaps there is a chance that BlackBerry will be something of a disrupter in 2015. Small manufacturers such as OnePlus, FairPhone, BlackPhone, Jolla and YotaPhone will challenge preconceptions, although the attrition right is likely to be high. However, the innovation needed to challenge the big players will probably come from firms such as these.
Perhaps a growth area in 2015 will be phones of the past. Smartphones are basically just a screen and an enclosure these days, and there seems to be a stirring of interest in the more radical designs of vintage phones. Perhaps your next phone will be something more retro?
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