1st January 2013
Another struggling tech firm, LG too finds
itself dwarfed by the might of Samsung - Samsung's
division has three times the revenue of LG's - but
perhaps the problems here aren't just down to marketing
An interesting but ultimately unsuccessful dalliance
with 3D phones seemed to coincide with a slump in
sales. The LG Optimus range doesn't have the market
traction of the Samsung Galaxy line-up, and it seems
to lake a "halo" device that stands out
as being desirable to consumers.
For some reason, Korean handsets are rarely s"exy".
Even the might Samsung Galaxy S III impresses from
it's technical specifications rather than attractiveness.
But LG have tried hard with their L-Series range
of phones, and perhaps this shows some promise for
2012 wasn't the breakthrough year that Microsoft
needed, and sales of Windows handsets are
still very weak. However, the latest Windows Phone
8 operating system is technically very good and
they are getting some positive attention.
shocked many industry observers with the launch
of it's own-brand Microsoft
Surface tablet, and there are rumours that they
might do the same sort of thing with an in-house
smartphone design. That could well damage relationships
with Nokia who are depending on Microsoft's platform
Google's Android OS has been hugely
successful, but this also been at the heart of several
fought between (primarily) Apple and several Android
manufacturers. But so far, Apple and Google have
not gone head-to-head in the courtroom. This may
change in 2013.
Google's Nexus devices have done well in 2012,
but these are made by Samsung, LG and ASUS and not
Google's Motorola subsidiary. There are rumours
of something extraordinary brewing in the Google/Motorola
camp though with a device called the "X-Phone"
but we will have to wait.
2013 should see the first release of a handset
running Jolla's Sailfish OS. Tizen looked promising
at the start of 2013, but we haven't seen anything
solid. Chinese firms Huawei and ZTE have continued
to make progress, although they haven't quite caught
the imagination of consumers. ASUS is hardly a household
name, but the successful Nexus 7 tablet may help
to change perceptions, and we expect them to continue
to carve a niche with powerful tablet devices.
A lot of third-tier manufacturers have been shaken
out recently, and this will continue to be the case
during 2013. Tough times will lead to hardships
for many, but regional players such as Lava may
well be successful in their own markets. However,
the current fashion for lawsuits and the difficulties
in licensing mobile phone technologies will mean
that few companies will want to enter the market
and start from scratch.
That's it for 2012. We wish all our readers a
happy and prosperous 2013!