2007 Wrap Up. 2008 Predictions. (Part
28th December 2007
"Walkman" and "Cyber-shot" branded
handsets have dominated during 2007. Expect to see the
first European "Bravia" handsets during 2008,
otherwise Sony Ericsson's new releases will follow the
pattern set in 2007.
One problem that Sony Ericsson have is the lack of
high-end phones. The Sony
Ericsson P1i isn't the replacement for the
we were hoping for, and it certainly isn't as exciting
to use as the iPhone (although the P1i is more sophisticated
in many ways). There's a good chance that Sony Ericsson
will come up with something much more impressive in
early 2008 - perhaps it's time to make a Vaio Phone?
year we accurately predicted that Motorola's
sales would plummet due to their RAZR
addiction.. and sales and earnings did just that.
Motorola's products during 2007 have either been dull,
flawed or very late, and consumers are looking elsewhere.
The recent change
of CEO will help somewhat, but we don't expect
to see anything interesting from Motorola until the
second half of 2008. We do understand that Motorola
are working on an N95-class handset, but unfortunately
they're playing catch up, and the competition are not
We expect things to get worse at Motorola before
they get better, and Motorola will find it hard to rebuild
customer loyalty. However, Motorola's new management
team should be able to turn the company around in time.
With a competent line-up of handsets in 2007, but
one lacking any real stars, Samsung Mobile had a pretty
good year.. but weak branding and a muddled range are
two things holding Samsung back.
As well as a number of pretty decent sliders, Samsung
also came out with the mad Samsung
Serenata which shows a refreshing approach
to design. The G600
are also two good heavyweight camera phones.
Samsung don't seem to be inclined to sharpen up their
act though - expect to see a huge raft of varied phones
announced during 2008.. but don't expect to see them
all come to market.
Probably the company that has tried the hardest during
2007, the LG
certainly have plenty of "wow factor", but
LG have found it hard to make an impression.
If the PRADA had been made by Nokia, then it would
have been a huge hit.. but as it was, the PRADA was
a bit of a flash in the pan, and the Viewty may well
have the same problem.
LG are part of the Open Handset Alliance - we suspect
that they will be among the first to come up with an
Android-based phone in 2008.