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Sendo SV663 (S633)

 Sendo SV663 Discontinued
3rd October 2004

At Mobile Gazette, we make no secret of the fact that we like Sendo as a manufacturer. Apart from the high-end Sendo X smartphone, this company concentrates mainly on Pay-As-You-Go handsets and consistently offers good value for money products to the entry-level part of the market. Sendo have come a long way in design terms too. The recent Sendo P600 shows that they've come a long way since the somewhat ugly Sendo S330.

The SV663 is typical enough of Sendo, who will happily customise quite major components of their handsets to suit their customers. The SV663 is an example of this, based on the Sendo S600 platform but with a bigger screen and improved navigation controls amongst other features. And it plainly obvious from the picture - this phone is a Vodafone Live! handset aimed at Vodafone PayT customers.

Let's be honest - the SV663 won't change you life in terms of specifications, but with a 128x160 pixel display in 65,000 colours, VGA resolution camera with 5X digital zoom and night mode, downloadable Java games and polyphonic ringtones, GPRS, a WAP 2.0 and XHTML browser, Picture CLI and vibrating alerts, the SV663 certainly packs in alll the features that the majority of users will need. It comes with a range of customisable themes and changeable covers too.

The display is the largest we've seen in any Sendo to date (apart from the Sendo X that is), and in specification terms it's arguably a more capable phone than (for example) the recently announced Nokia 7260. Unlike the 7260, the SV663's design is unfussy and easy to use, and we also understand that the SV663's battery life is a maximum of 7 hours talktime and 18 days standby. The SV663 might be in the shops in time for Christmas.

Sendo isn't operating in the "sexy" end of the market here, but the SV663 is one of the best-specified entry level handsets available, and there's a fair amount of volume in this market sector, so prospects for the SV663 look good. And it begs the question that if Sendo can include a 128x160 pixel display in an entry level phone like this, why can't Nokia?

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Sendo SV663 Provisional Specifications

Available:

Q4 2004/Q1 2005

Network:

Dual-band GSM

Data:

GPRS

Screen:

128x160 pixels, 65,000 colours

Camera:

640x480 pixels

Size:

Standard "candy bar" size
108x45x20mm / Weight TBC

Bluetooth:

No

Infra-red:

No

Polyphonic:

Yes

Java:

Yes

Battery life:

7 hours talk / 18 days standby

 

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