3 Like Home
17th January 2007
The last time we talked about a tariff,
it was 3's
X-Series flat rate data plan. Well, 3 have shaken
things up again with their "3 Like Home" campaign
that aims to cut costs for 3 customers roaming between
different national 3 networks.
3's concept is compelling and simple
- someone travelling from the UK (for example) can use
their existing 3 call plan in any other 3 country, including
texts, voice calls, video calls and data.. and that
includes the X-Series flat rate plan. 3's new roaming
agreement is a little complicated, but essentially customers
will be charged pretty much the same rate that they
would be in their home country. Additionally, 3's customers
will no longer have to pay to receive calls when roaming
onto another 3 network.
It's a pretty bold move by 3 - roaming
receipts are a major source of income - but it certainly
marks the company out from the competition. Other networks
will probably be reluctant to follow suit, which will
give 3 a certain competitive advantage.
Of course, there's a
drawback. 3 is a pretty small operation
internationally, with operations in
the UK, Ireland, Italy, Austria, Denmark,
Sweden, Hong Kong and Australia.. so
this only applies to those countries
(although in one form or another "3
Like Home" will eventually be rolled
out to all eight countries).
Notably, 3 does not operate in Germany,
France, Spain or North America.. but
even so, many potential customers will
find the new arrangement compelling.
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